Learn, Understand, Grow. Dedicated to the challenge. For the future of Manga.
Exporting the manga making process to the world, not just the final product.
“Recently, we are more like a laboratory of manga/manga editors.”
What is the current focus for Coamix?
Horie: The entire company is now focused on raising editors, so we are committed to thoroughly developing the editorial skills of all our staff.
The main characteristic of Coamix is that your business deals solely in Manga.
Horie: We’ve always made Manga. Personally, I’ve been doing it for 40 years now. This is why we can collect a wealth of editorial knowledge and experience. More than just being a publisher, we are more like a 'laboratory of manga', or a 'laboratory of manga editors' these days.
Horie: Yes. In fact, we are making attempts to scientifically determine what readers want in manga by collaborating with University research teams. We have even studied the mechanism of human emotions, and conducted brain wave studies and bioreaction experiments.
So, you're trying to incoporate a structured logic into the process of manga creation?
Horie: Exactly. We seek theory in everything, and try to put that into words. By putting things into words, we can explain easily. Words are very important for manga editors and I believe that we, as editors, must be able to give advice based on a certain logic, not just intiuition.
That's why you focus on nurturing editors.
Horie: I think that Japan should be exporting the "Grammar of manga creation", rather than just the final product. Therefore, the ability to fully understand and verbally express that "grammar" is extremely vital.
I hear that Japanese manga are a certain hit even overseas.
Horie: Of course there are some works that you can call "hits", numberwise. However, "the possiblity of a manga industry in those countries" has a different story. Ideally, it would be best if a manga created by somebody from that country, that's drawn for the people of their country, becomes a hit in its native land. Furthermore, should that happen in many countries around the world, manga culture will spread even wider. To this end, I believe logic and theory are necessary.