Enjoy a "pshhhh" drink at home with a burgundy apple at Tokyo Daily's "Le Rustic Brie"!
A collaboration campaign between French white mold cheese "Le Rustic Brie" and "Wakakozake" will start on October 3, 2025!
Win wine (champagne), cheese, and more! Consumer campaign!
To encourage everyone to enjoy Le Rustic Brie, a cheese that is extremely popular in France, just like Wakako, we are holding a giveaway campaign on the web and social media where you can win original collaboration goods and more!
A recreation of the popular menu item "Buringo"!
The key menu item will feature "Burringo," a snack made with brie cheese, apples, and maple syrup, which appears in the first volume of "Wakakozake." By easily recreating the blissful snack featured in the work with "Le Rustic Brie," you can enjoy a slightly luxurious "drinking at home" experience.
Through this collaboration with "Wakakozake," which has resonated with many people through its protagonist, Wakako Murazaki, who pursues the perfect marriage of delicious alcohol and snacks, we will propose new ways to enjoy cheese, including this "Burrington," and bring the charm of "Le Rustic Brie" to even more customers!
Campaign Overview
Two campaigns will be held simultaneously: a receipt application campaign and a social media campaign.
1. Receipt application campaign
If you apply through the dedicated application site using the receipt for purchasing the target product, a total of 103 people will be entered into a lottery to win luxurious prizes.
● Application period: 2 times in total
First round: October 10, 2025 to November 9, 2025
2nd round: November 10, 2025 to December 9, 2025
● Applicable products:
Le Rustic Brie 100g
● How to apply:
If you apply through the dedicated application site using the receipt for purchasing the target product, a total of 103 people will be entered into a lottery to win luxurious prizes.
● Prizes:
・A Prize (3 winners each): Le Rustic Brie + Recommended Wine (Champagne) + 2 types of Royco soup + 5 original collaboration acrylic coasters
・B Prize (100 winners each): Le Rustic Brie + 1 Royco soup + 1 collaboration original acrylic coaster
2. SNS（Instagram）
Follow & Like to win Le Rustic Berry and an original magnet tin! Campaign
We will be running four consecutive campaigns where you can easily enter by simply following and liking our official Instagram account.
There will be four different designs on the original magnet cans for each of the four events. Follow us to participate in all of them.
● Application period: 4 times in total
(1) October 3, 2025 to October 13, 2025
(2) October 17, 2025 to October 26, 2025
(3) October 31, 2025 to November 9, 2025
(4) November 14, 2025 to November 24, 2025
● How to apply:
1. Follow the official Tokyo Daily Instagram account (@tokyodairy_cheesechipscp)
2. Like the campaign post during the application period
● Prizes:
"Le Rustic Brie" + "Collaboration Original Magnet Can" set (25 winners each)
■Campaign special site:https://tokyodairy-brie-wakakozake.com/
■Official Instagram account: @tokyodairy_cheesechipscp
https://www.instagram.com/tokyodairy_cheesechipscp/
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